Welcome to South Main Blacksburg! This district has some of the finest retail attractions in Southwest Virginia. SoMa represents an array of new and existing businesses that provide attractions for any age! These businesses have played a major role in Blacksburg’s retail expansion. South Main Blacksburg offers a large selection of award winning cuisine from around the world, a shopping experience that is second to none, and even a Children’s Museum to inspire creativity. Visit South Main Blacksburg and experience the new changes for yourself!